Republished from March/April 2025 | Vol 15 | No 2 edition of Grocery Business
How did you get your start in the industry?
I was born into agriculture in Manitoba. My family had a dairy and grain farm I was active in until I went to university. From there, I worked with Grain Companies (Cargill, Parrish & Heimbecker, G3) in Winnipeg, and then in 2017, an opportunity came up at Peak of the Market. The organization was looking for a Chief Financial Officer, and the produce growers that worked with Peak were many of the same growers I worked with in grain. The board at that time sold me on their passion for what they do. Feeding the world! Learning the business and building relationships with the Peak growers and our grower partners are what have built my passion for the produce industry.
What’s the best part of your job?
The top three would be the growers, the relationships with people in the industry, and the fast pace at which things move. The days are never the same, and it is never boring.
One of the benefits of working for an organization like Peak, a grower-owned organization, is being able to be in the field with them and show others what our growers are doing to ensure consumers are receiving high-quality, sustainable produce. Summer is my favorite time of year, and I love hosting customers and bringing them on farm tours to see what we do to get produce on their shelves.
What lessons have you learned that could serve as advice for women considering a career in produce?
Resilience and confidence: The produce industry is fast-paced, physically demanding, and often male-dominated. Confidence in your abilities and resilience in the face of challenges will help you stand out. Believe in your expertise, speak up in meetings, and don’t hesitate to take on leadership roles.
Mentor and network: Being a woman in produce can be lonely. Seek out women who have built successful careers in produce, as well as supportive mentors of any gender. Join industry organizations to connect with peers and leaders.
Industry knowledge: Understanding the full supply chain, from farming and harvesting to distribution and retail, will give you an edge. Don’t be afraid to get your hands (and feet!) dirty and work in the trenches to get a better understanding of what contributes to success. The more knowledgeable you are, the more valuable you become.
Lead by example: Everyone in the produce cycle is important to the success of the industry. Lead with integrity, hard work, and a collaborative mindset. Support other women in the industry through mentoring, advocating, and creating opportunities for growth.
Work–life harmony: Produce can be a demanding industry with long hours, especially during peak seasons. Ensuring you are bringing harmony to your work and life is important to avoid burnout. Harmony is different for everyone and remembering this is important as a woman in produce.