Dave Whitmore

Dave Whitmore
Dave Whitmore

Vice President Sales
(204) 633-7918

Dauphin’s Whitmore No Couch Potato

By Jennifer McFee

Starting from when he was a wee sprout, Dave Whitmore’s interest in farming grew from the ground up.

For the past 22 years, Whitmore has worked for Peak of the Market Ltd., launching his career as a sales representative and rising through the ranks to become vice-president of sales.

But his knowledge of farming took root in Dauphin, where he was raised on a farm that had been in his family for more than 100 years. Along with his four brothers and one sister, he gained hands-on experience on the family’s grain farm — as well as in a huge garden where they grew a bounty of veggies for canning and storage.

As a youngster, he even honed his skills at digging and packing potatoes by hand for a local potato producer in Dauphin.

This experience adds to his well-rounded approach in his current role of overseeing Peak of the Market Ltd.’s sales and transportation departments.

“I’m working with customers from all over North America and setting up arrangements with them,” said Whitmore, who studied business administration in Brandon. “I set pricing every week by looking at the markets from across North America to make sure that we’re competitive but at the same time getting the best possible return for our Growers.”

Over the years, he’s seen plenty of changes in the industry. However, one thing that remains the same is his strong connection with his customers.

“You talk to them often and a lot of them become you’re best friends. I communicate with them more than family sometimes,” Whitmore said.

“Our job is to make their job easy. So if they can buy product from us without any hassles and they get the price, quality and service they want, then we’re doing our job.”

With similar sentiment, Whitmore also lauds the sense of teamwork at Peak of the Market Ltd.

“We’re like a family,” he said. “Everybody gets along so well here — and not only with our co-workers but with the Growers as well. They’re a fantastic group of people to work with.”

Outside of office hours, Whitmore enjoys spending time with his wife Pat and appreciates time with his sons, Kevin and Kurtis. And when he has the chance, he indulges in life’s simple pleasures such as watching movies, going for bike rides, cheering at Jets games and walking his “small dog with a big name” — a five-pound Yorkie named Bowser.